Welcome to Small Step Big Step
Do your customers believe you have their best interests at heart?
Client opinion of you starts from the very moment they encounter your promotional material and that opinion is created primarily from the words they read rather than the images they see. (this is why images often have words alongside or on top of them)
However, you don't just want nice prose, think 'Headline Grabbing Content' this is far more effective than 'Copywriting'. Increase the effectiveness of your marketing by creating text that involves and stimulates the client and you will gain a higher return from a smaller audience.
Small Step Big Step focuses on maximising the effectiveness of each product and application that you already utilise to market yourself.
"If you want real online success in 2011, call 020 3281 7600 or
email jon@smallstepbigstep.co.uk, click here for areas covered ."
- Thank you Jonathan Smith
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Achieve very manageable goals in these difficult times.
1. Make what you say appeal to your target audience.
No matter what product you use for showcasing your business it is only as effective as the content within it. Using the correct words in the correct order will encourage more people to buy into you and leave a positive impression on those who are just browsing.
This is not Search Engine Optimisation, it is about building rapport with your potential customers. In my book The SEO Myth it states "Search Engines do not buy from you People do!" Acknowledging this will revolutionise your marketing and your results.
2. Use the correct product at the correct time and in the correct way.
With years of dealing with Internet related companies, I am aware that service providers are not around forever, therefore it is vital that you have a product that is easily transferable between providers. The following products are supplied by Small Step Big Step with longevity in mind and fall under the following categories:
- Graphic Design logos, leaflets, company branding in re-usable files.
- Copywriting focused on converting your visitors, not simply "nice prose".
- Websites that require low maintenance, leaving more time for business affairs.
- Mini-sites that focus on a specific demographic, service or campaign.
- Blogs and Ghost Blogging (writing articles on your behalf).
- SEO advice and why you may never need an SEO company again.
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Small Step Big Step - "what is your website really saying about you?"
Bedtime reading
A must for the serious business owner
"Online success is a continual process, there are no quick fixes, the Internet is always evolving as are your clients and competitors.
You must keep learning and improving your website to stay in the game, similarly you wouldn't go to the gym for one session and expect to be fit for life, the same applies to your website, whatever you do now will not keep it in shape forever."
Extract from The SEO Myth
Pre-order yours for only £9.99
saving £5.00 off the retail price of £14.99. Email your details to jon@smallstepbigstep.co.uk
-site last updated February 2011